Ft. Greene Farms makes small batch, handmade condiments and foods sourced from local farms.
Art Direction: Aaron Taylor-Waldman
Visual Strategy: Kristen Valle
Photography: Dominic Perri
Food Styling: Nathan Meshberg
The final logo and packaging emphasizes the simplicity and purity of the products—with a nod to the utility of small-scale food production and the rustic feel of farm crate lettering. The shape of the logotype is reminiscent of a barn door.